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Having read a ton of proposals over the years, I’ve come to cringe whenever I encounter the phrase “educated lay reader.” As in, “my book will appeal to social scientists and educated lay readers.” I don’t think Mr. Educated Lay Reader exists. Or at least, not in the way these proposal-writers imagine. Our friend ELR is [...] When it comes to book proposals, one thing that I think is often overlooked discounted in the academic world is that your book proposal is a sales tool. I know, I know: In life-of-the-mind circles, talk about marketing and sales is a little… distasteful. But when it comes to getting your book published, paying attention to [...] |
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